A MeID is the user's individual profile, which contains key body data and basic identification (first and last name, email address, etc.).
There are 2 methods to create a MeID profile:
Me-Ality's revolutionary fit solutions are built on proprietary sizing engines and MeID technology. These sizing engines apply advanced algorithms against an individual's MeID profile to determine clothing and size recommendations from a database of select products. Me-Ality fit solutions have been proven to reduce size returns by as much as 84%.
Although each sizing engine has a unique calculation formula, every engine incorporates body data from over 1 million men and women in the process. Containing over 200 billion body dimensional data points, it is the only database of its kind and is exclusive to Me-Ality.
Before product and size can be recommended, 5 layers of analytics are applied to every potential item: